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Search marketing in the new media era.

March 28, 2006
 
Verizon SuperPages.com Now Does Google Media Buys
SuperPages.com is leveraging its relationships with local small businesses - and its 3,000 strong sales force - to resell Google AdWords.

Pamela Parker writes "SuperPages "translates" advertisers' chosen category and maximum bid price into a portfolio of ads on AdWords."

Verizon wins the $100 a month accounts that paid search management companies can't touch and Google gains further entry into the local market.

It's good to see that the market for paid search is so strong that Verizon had to go to Google for more inventory. Verizon will have to work hard to add value to their relationship with clients to keep them from just buying straight from Google.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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