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Search marketing in the new media era.

March 03, 2006
 
Yahoo Passes Content Development from Braun to Users
Rather than create original online content, Yahoo's going to focus on user generated content (and content acquisition).

And Lloyd Braun, hired by Yahoo for his creative TV skills, is excited about their new focus:
"I now get excited about user-generated content the way I used to get excited about thinking about what television shows would work."

There's been, some, er, speculation that Braun was on his way out, but a recent NYTimes article has quelled my suspicions at least. I won't speak for Valleywag.

For more on the story check out:
Braun: Yahoo! Backing Off Original Content, Embracing Services
Yahoo Backs Away from Original Content Strategy

Current TV's got a user generated video commercial contest:
Viewer-Created Ad Message = V-CAM
http://www.current.tv/v-cam

Google's enabling creative individuals to make a buck:
Google Video to Enable Sale of Personal Videos Shortly?

Garrett French - MarketSmart Interactive | permalink | +marktd |



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