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Search marketing in the new media era.

April 22, 2006
 
Ask's CEO Steve Berkowitz Jumps to MSN
From Battelle yesterday: News: Berkowitz to Microsoft

From comments on that post: "This is an uber-coup for Microsoft."

I guess Ask has really arrived.

Not only is Google copying their SERPs nav (maybe possibly just slightly), but MSN's poaching their VPs, as MSN was poached in the past.

I will be watching Battelle for interpretations of what this means specifically to both Ask and MSN - I'm not familiar with Berkowitz.

I'd love to hear from Ask on the issue - on or off the record.

Update:
Microsoft hires CEO of Ask.com to head Web unit

Ooooohhhhh! He was the frigging CEO.

I THOUGHT that name sounded familiar. Also thought that Jim Lanzone was the "main decision making dude." (Observe as search blogger gets his doof-bag on ;)

via most honorable SEL founder and my long-lost boss Andy Beal, burning the Saturday blogging oil too I see ;)

Update2:
CEO of Ask.com moves to Microsoft (Charlene Li offers her take - not necessarily a loss for Ask, she thinks)




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