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Search marketing in the new media era.

April 24, 2006
 
GenieKnows Builds an Index
I just got off the phone with Barbara Manning, President and CEO of GenieKnows and Mausam Prince Kalra, GK's Chief Technical Officer.

We talked for almost an hour about GK's recently launched GenieKnows Local, among other things.

The significance of the local launch didn't hit me until they were demoing their new vertical search. I asked what was the difference between their vertical search results and standard results in GenieKnows. What I learned (had forgotten or just never realized) was that GK only shows paid ads in its results.

I had no idea they didn't have an index and I'm excited - after our conversation - to see where they're going next (already with a billion indexed pages...).

That's all I wanted to say for now - except that there's a longer GenieKnows Local article coming later this week... and news of a BIG PLAYER partnership - to be announced next week - that started at the recent Kelsey Group Local Search event.

Apparently a big player got VERY INTERESTED in GenieKnows Local...

More soon.

Also, if you have usability comments - any at all - about GenieKnows Local send them to local@genieknows.com. They're eager for feedback!




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