Google AdWords Editor Beta Availability Confusion?
The Google AdWords Editor, if you didn't know, "is a downloadable account management application for your computer. Designed especially for large AdWords accounts, it allows you to make changes to your account with greater ease and flexibility. Download your campaigns, make bulk or individual edits offline, then upload your changes to your AdWords account." about AdWords Editor

A post in my reader this morning lead me to the conclusion that there's been some confusion regarding the tool's current availability (which remains invite only, though apparently more invites have been issued to those with large accounts).

Marketing Vox reported this morning that Google Opens up 'AdWords Editor' Beta.

This post, to me at least, indicated that the service is now available for ALL with large accounts to download. It still, from what I can tell, requires an INVITE: download AdWords Editor.

Further, the site states that "If you aren't a beta participant, please be assured that we're working to release AdWords Editor to a larger number of advertisers in the near future. Please feel free to let us know if you'd like to be involved in the future."

Based on the cog box post mVox linked to, which states 040606, "Today we received an invite for the Beta test of a new Google product, which of course makes us feel all warm and fuzzy," a more appropriate title to the post would be: Google Invtites More Testers to 'AdWords Editor' Beta.

Whew. Now that I've gotten THAT off of my chest:
Chris Eaves, the Cog Box poster, stated regarding the AdWords Editor: "it proved itself useful right off the bat though by allowing me to export a snapshot of an entire campaign to a CSV file--just what I needed to send to MSN for their AdCenter Beta. Probably not the use they had in mind."

Philipp also wrote about the AdWords Editor this morning which added to MY confusion about what the actual NEWS was (not hard to do). He linked to screen shots of the AdWords Editor and asked readers with accounts to comment on its usefulness. If you're a user, or just curious, this thread would be a good place to start participating in the conversation.

So - who's gotten recent invites?

I stand, a nit-picky bastard, willing and ready to be corrected and better informed by your data (as I was yesterday :)
Garrett French - MarketSmart Interactive | permalink | +marktd |