Google Calendar API + GC's Web 2.0 Potential
From Philipp's blog, a quote from someone who appears to be a Google Calendar developer: "The extensions used in the Calendar feed will definitely be documented and those docs should be available soon. The Calendar Data API support (these feeds plus the ability to programmatically create, query, edit, and delete Calendar events) isn’t officially launched yet... the release is going to be slightly staggered from the main Calendar Web UI launch that happened today."

In this post I mentioned that an API was on my wish list. NICE!

Also I said, "these kinds of questions tie us more tightly into how calendars, for Google, could be a key to encouraging social networks to form more cohesively and, possibly, lucratively for those networks."

Rebecca Lieb is thinking along the same lines in The 2.0 of Google Calendar: "Events, linking dates with Google Maps, importing marketing data onto your desktop. This thing's got great potential for events, conferences, sport teams, bands...the list goes on and on." (Web 2.0)

Regarding API mashups... SEL's fave girl from marketing quotes a recent article on mashups: "The challenge with a mashup is it may not fully hold its own destiny. They are somewhat at the mercy of the open components that the Googles, Yahoos and Microsofts have provided..."

When the Google Calendar API comes out we'll see:
a)an EXPLOSION of apps that will make social coordination and event scheduling easier... and most likely through sites we already know/love
a.5)apps that fold the calendar into social networking-style sites, and sites for communities that were already built AROUND event attendence
b)ads in calendars
c)a GoogleCalendarMania spin off from GoogleMapsMania (who just turned 1!!)

(also... when will I see updates to the APIblog?)
Garrett French - MarketSmart Interactive | permalink | +marktd |