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Search marketing in the new media era.

April 26, 2006
 
Google Click Fraud Settlement Revisited
Over on MarketingShift Jason Dowdell's digging back in to Google's click fraud settlement. Through his research he's rounded up five key facts regarding how Google's handling the click fraud settlement and what this could mean to Google advertisers.

Most unsettling fact based on his reading of Google's position? "...if Google agrees that an advertiser has lost $10,000 to click fraud, that advertiser will only be entitled to receive 5 DOLLARS."

(That's cash of course - there's account credit awarded as well.)

His post is strong on the side of entitlement towards advertisers - I'd be interested to see Google's response.

Still... now that my AdSense publisher SERPs advantage controversy is disproved maybe I should start digging down on another Google controversy story... I'M KIDDING!! (I'll let Jason chase this one down ;)

Garrett French - MarketSmart Interactive | permalink | +marktd |



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