SEL: Google Testing AdWords Position Preference

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April 05, 2006

Google Testing AdWords Position Preference

Barry Schwartz reports on news from the SEW forums that Google's testing a new method that enables advertisers to "'opt out' for positions you don't want."

His forum source says that:

You can request that your ad be shown only when it is:

* Higher than a given position (such as above 7)
* Lower than a given position (such as below 4)
* Within a range of positions (such as from 2-8).
* In a single exact position (such as position 2).

I'm not personally familiar with paid search, but someone in the forum indicated that Yahoo already does something like this, "and here I thought it was Yahoo that was going to be moving to become more AdWords-like."

Is this something that Yahoo already offers?

update:
Evan pinged me and let me know that "A lot of people are mistaking this for a bid-to-position model like Yahoo uses. When it is merely just a position filter."

Garrett French - MarketSmart Interactive | permalink | +marktd |

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