SEL: Google's GData Paves Way for Multi-Media, Multi-Device API Development

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Search marketing in the new media era.

April 20, 2006

Google's GData Paves Way for Multi-Media, Multi-Device API Development

I'll let the developers discuss the new nuts and bolts of Google's new syndication protocol.

I've been bitten by the GData mission statement:

Sometimes making information accessible requires making it available in contexts other than a web browser. Thus, Google provides APIs to let client software request information outside of a browser context.

GData provides a general model for feeds, queries, and results. You can use it to send queries and updates to any service that has a GData interface.

Syndication is an effective and popular method for providing and aggregating content. GData provides a way to expand the types of content that Google can make available through syndication; in particular, it lets you use the syndication mechanism to send queries and receive query results.

If developers really dig in to this (ie... Google starts to pay them w/ad rev) we're going to see:
BASE EVERYWHERE
MAPS EVERYWHERE
CALENDAR EVERYWHERE
GOOGLE VIDEO EVERYWHERE
(etc etc etc)

Now (at first glance... I'm known to be a little excitable ;) GData is big news. Bigger than mediabot indexing for bigdaddy, and WAY BIGGER than Google Car Search

Also see:
Google Issues New Syndication Protocol
Google Code
GData API is now public
Google to Charge for AdWords API

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media