SEL: Google's Matt Cutts Confirms AdSense Bot to BigDaddy Connection

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April 19, 2006

Google's Matt Cutts Confirms AdSense Bot to BigDaddy Connection

Jennifer Slegg reports "Matt Cutts confirmed today that the AdSense mediapartners bot (aka mediabot) is indexing pages for use in the Big Daddy Google index."

(As I suggested would happen: "The Boston PubCon's coming up soon and I suspect [Matt Cutts will] hear something about this there ;)")

Now to sort out the issue of whether or not this indicates a SERPs advantage for AdSense publishers...

I stated in a previous post, without verifying it, that "AdSense publishers' content is indexed and cached more frequently." Jon Revill's digging into that now with some internal data.

If it can be shown that AdSense publishers' pages ARE updated more frequently than non-AdSense sites then I think we can build the case that Google's favoring its business partners over its non-business partners in its SERPs.

I acknowledge that this possible favoritism MAY NOT be deliberate on Google's part. It may only be, as Cutts says, "a bandwidth saving feature."

Garrett French - MarketSmart Interactive | permalink | +marktd |

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