MySpace User Notifications in Cingular Phones (+relevance to Seach Marketing)
I was just, uh, researching social media in MySpace and saw a notation for "send update to Cingular cell phone."

I'm not sure if this is NEWS or not, (sort of) but it does illustrate to some extent how far Yahoo's MyWeb has to go in terms of being "cool." (I'm not convinced MySpace's success had that much to do with being COOL at the outset, though "cool" people were early adopters)

The notifications you can have sent to your Cingular phone are MySpace EVENTS:
* Friend Request
* Blog Comment
* Profile Comment
* Image Comment
* New Message
* Event Invite

These are the "happenings" that indicate change in a given social network, its growth, its commentary, its physical events.

The fact that MySpace users would WANT these things on their phone indicates their significance. A new friend request is exciting to me, so I can't imagine what they're like to 14 year old girls.

Each one of these events too relate ONLY to the user. They're requests, notifications of comments, and messages solely for the user (they ommited notifications of new blog entries, and bulletin messages from friends, both of which are not immediately user-relevant).

It's going to get LOTS more exciting when social networks, social media and mobile maps collide :)

This collision is where us search marketers need to be paying LOTS of attention. We won't be optimizing for keywords, but for key networks, or even key neighborhoods. Want to talk about this intersection? Call me at 919-433-3139.
Garrett French - MarketSmart Interactive | permalink | +marktd |