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Search marketing in the new media era.

April 26, 2006
 
Navigate Content by Metro Stop (Google Map Mashup by Washington Post)
I'm surprised that I haven't seen more coverage of the WashingtonPost's new online version of it's Express publication, ReadExpress... (I haven't checked bloglines yet this morning so maybe Rafat Ali got excited about it too... - I've been on the phone with Liddy Manson, VP general manager of jobs, cars and real estate for Washingtonpost.Newsweek Interactive.)

To me, one of the most significant developments is the Google maps mash-up by which readers can organize editorial, blogposts, opinion and advertising according to THEIR METRO STOPS.











Yesterday I wrote about CNet's (very interesting to me) most-popular-story navigation system.

Today I want you to check out the MAP NAVIGATION that Washington Post's using to help people find information that's geographically relevant to them.

(note the related story on the tab for that stop...)
How's that for local?




I've got one more conversation to schedule with ReadExpress' Chris Ma, publisher of Express and Washington Post Company VP. Then I'm going to write a big-ole article on the WaPo's most recent experiments in online publishing.

Also see:
New Washington Post Local Classifieds Site to Launch Today
Donato on Oodle and WaPo + Classified Shift to CPC + Social Classifieds?
How Google Maps is used in News & Media - Part 1

update (more related stories):
Washington Post’s Express Launches
WaPo Launches Local News Site, With Emphasis On Classifieds (Ali's take)
What's the Point of Newspaper Blogs?
With a Cell Phone, You're a Journalist




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