SEL: What the Engagement Definers Can Learn from Search Relevance Engineers

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Search marketing in the new media era.

April 07, 2006

What the Engagement Definers Can Learn from Search Relevance Engineers

...is the title of an article I'd like to read.

So I guess I'll have to write it.

If you didn't know, the marketing world's trying to define engagement, a holistic metric that will make it easier to compare television advertising to radio to print to online.

This metric will, so the Madison Avenue world hopes, enable marketers to make more effective business and marketing decisions.

Bravo!

As I read over John Battelle's interview with MSN's Gary Flake this morning I started thinking about relevance, and how much thought, man hours and money has gone into defining it with algorithms.

I'm going to dig into relevance theory and look for its relationship to the engagement concept. Engagement and relevance both seek to measure the subjective. Relevance engineers have made far more strides thus far in its measurement than have our engagement engineers...

At the very least I'll have some interesting reading this weekend :)

Anyone know any good relevance-related articles? comment or call me 919-433-3139

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media