SEL: Eric Schmidt on Google Co-op: "User-Generated Content Part of the Answer"

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Search marketing in the new media era.

May 11, 2006

Eric Schmidt on Google Co-op: "User-Generated Content Part of the Answer"

Bambi Francisco interviewed Google CEO Eric Schmidt on the new Google Co-op, a tool that seems, based on my reading of it, very much like PreFound's.

When I asked Google CEO Eric Schmidt what was the most exciting product launch in the last year, he said "Google Co-op."

In his words: "It's a powerful idea" because it gets people to help Google structure the data. Through a co-op, "user-generated data becomes part of the answer," Schmidt said.

The Google Co-op, also called Google Notebook (I think...) is Google's forray into the Meta-Web.

So... how long before THIS gets spammed? I think that will remain one of the primary issues with scaling user value ads to SERPs, especially for Google. Watch for the ability for other users to VOTE on the value of posts and for Google to spin off a co-op API for all the vertical sites out there.

Francisco speculates based on her conversation with Schmidt:

Google has moved into community-based searching, which I've thought a compelling idea. Communities are formed in social networks, like MySpace.

MySpace wants a search engine. Is there a connection or partnership in the works?

Partnership or not I would love to hear what Larry and Sergey think of all this non-algorithmic tom-foolery ;)

Garrett French - MarketSmart Interactive | permalink | +marktd |

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