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Search marketing in the new media era.

May 24, 2006
 
SalesForce Lifts AppExchange Free From SalesForce
Susan Kuchinskas reports that AppExchange is no longer bound to the actual Salesforce.com CRM interface:
Salesforce.com’s OEM Edition lets ISVs sell applications based on the platform without requiring customers to have a salesforce.com license. ISVs pay salesforce.com $25 a seat and charge whatever they want.
To my understanding this enables Kraig Swensrud's Kieden CRM + SEM AppExchange application to run with any other CRM software available.

Why am I writing about this?

For one, I now think we'll watch AppExchange become a major force in the enterprise software industry because it will enable the long tail of enterprise software development. (A PSFK interview with captain longtail himself got me posting this long after I should have gone home... because he mentioned salesforce.com darn him...)

For two, I still want to lazyweb one of the majors into entering the enterprise API software space ;)

If I read any decent bashing or praise I'll write more tomorrow. For now it's time for dinner.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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