SEL: Friendster Adds Video

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Search marketing in the new media era.

June 30, 2006

Friendster Adds Video

Friendster (finally) added video, through their Grouper partnership. (I received an email announcement today.)

The partnership (pdf) spans back to October 27th of last year.

Grouper is notable in that, like One True Media, it offers web-based video editing.

From what I can tell Friendster's not pushing the video editing angle, but more the uploading and sharing angle.

This is good for a start but dumb for the long term because promoting that angle could help friendster keep pace with MySpace by positioning themselves as more of a creative collaborator.

The move is interesting - though certainly not surprising - in that YouTube recently added personal profiles and MySpace, the most widely known social networking site, recently added video.

Anyways, nice work Friendster, and it makes me wonder if MySpace is whitelabeling someone for video... Not really sure how to tell.

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media