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Search marketing in the new media era.

June 01, 2006
 
Interview on Social Search + Convergence of Social Networks, MMOGs, etc...
I had the pleasure today of speaking with Eric Mattson of Marketing Monger. He's the American living in Stockholm who decided to interview 1,000 community marketing, social web types and podcast the results.

Some interesting non-interview tidbits:
>>20 minutes is the optimal podcast interview length: about the time it takes to commute, Eric noted

>>He sees a mounting problem for companies without blogs - if any of their employees, past or present, have MySpace profiles and a potential client searches for [company name blog] that employee's MySpace profile will show up

(check out Harnessing Employee Generated Content To Target B2B Decision Influencers for more on that thought...)
The recorded interview lasted 20 or so minutes, but we ended up talking for more than an hour about community marketing in general.

I had a blast, and hope you'll enjoy: MarketingMonger Podcast #36 - Interview with Garrett French of MarketSmart Interactive.

(I remember enjoying the conversation but I can't bring myself to go and listen to it... ...eep!)(also, hat tip to Mr. Beal, from whom I learned of Mattson's project... Andy is interview #17)

Garrett French - MarketSmart Interactive | permalink | +marktd |



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