My Snap CEO/COO Interview Highlights (a 90 second overview)
I just got back the LONG awaited interview with Snap's CEO, Tom McGovern, and COO, Fred Walti. It's all the more relevant now in light of Google's experiments with CPA.

Thank you, thank you, thank you Stephan West.

He threw his colleague Tad Benson under the Garrett bus in Snap Interview: a Search Engine's Community Marketing Tactics Explained as a way to appease me for waiting for 2 months for Tom McGovern.

As an added bonus for waiting Stephan gave me Fred Walti, Snap's COO too.

The interview is 1,700 words long and will take you approximately seven minutes to read. That's why I'm providing the ninety second version in this post (assuming 4 words per second).

Key Takeaways, All Direct Quotes:

TM: The inspiration for the split screen came from our founder, Bill Gross.

FW: [Advertisers'] [ad] ranking will also be moved up/down based on how well they convert. We believe that an advertiser’s conversion rate is a very good measure of relevance since a higher conversion rate implies a better offer/product/sales environment.

TM: ...at the time, CPC was radical and no one imagined click fraud would be as big of problem as it has turned out to be. But as most change is, it’s an evolution and the industry will embrace CPA over time.

FW: We will look for these type of opportunities [AdSense-type CPA syndication] in the future.

TM: Creating another Overture would have been kind of boring. [in response to "Your innovations with SERPs display indicates to me that you're headed in the destination direction. Are you?"]

FW: We believe that Snap.com can garner a significant place in the search market by offering a very differentiated product that represents a true alternative to today’s Big Search engines.

FW: Our research and analysis shows that people still can’t find what they’re looking for a lot of the time; that they’re frustrated with the amount of time they spend looking for things on today’s search engines; and that they feel that there isn’t any difference between the GYM offerings.

Stay tuned for (working title) Snap's CEO and COO on CPA and Making Headway in Mainstream Search. It may have a different title in the next fifteen minutes, as there are way too many acronyms as it stands.

(You can thank Ed Batista for posting about NerdShit for this 90 second version :)
Garrett French - MarketSmart Interactive | permalink | +marktd |