SEL: Zixxo's Mike Hogan in 60 Seconds

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Search marketing in the new media era.

June 29, 2006

Zixxo's Mike Hogan in 60 Seconds

Zixxo's a 3 year old company that enables users to search for and subscribe to coupons in RSS. They got buzz in April (links at end of article) for being a coupon distributor, publisher, destination site, and enabling users to rate coupons and companies.

Zixxo's Mike Hogan pinged me recently to see if I'd be interested in learning more.

Key Mike Hogan Interview Take Aways

...to understand the coupon industry check out zixxo's facts and stats.

...We are in talks with all of the large yellow pages folks and most search engine/portal folks.

...We are in talks with the big newspaper FSI folks (both the big guys in various degrees) and just starting to hear from the newspapers.

...With our API, coupons can be integrated into maps, yellow pages, blogs (a la affiliate links), everything!

...We also built the service to be internationalized and localized and we can't wait to go into Japan, China and Europe, where we have experience as a team.

...The Bay Area is the early adopter based on our location, support from folks like TechCrunch and the technophiles in the area.

...we have a design/development guy, three core developers, an operations/NOC guy and me handling everything else.

...we became the AdWords/AdSense of coupons.

WHEW! We slipped that in at 233 words, just under 60 seconds or so of your precious attention!

For braingasm read the full interview:
Zixxo's CEO Talks the Start Up Process and Disrupting the Coupon Space.

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media