SEL: Casie Gillette's Visual Relevance Article Published in Search Engine Guide!

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

July 12, 2006

Casie Gillette's Visual Relevance Article Published in Search Engine Guide!

I'm proud as hell of Casie Gillette and hoping that my mention of her first publication in Search Engine Guide will spur more articles :)

Here's the link:
Visual Relevance: the Affect of Ask’s Preview Tool on Click Throughs

She also got top billing in today's Search Engine Guide newsletter. SWEET!

Why Casie’s article is important:
Her article challenges the search marketing industry to think of more than contextual relevance, and pushes the idea into visual relevance and how a web page’s appearance could come to have a strong and measurable affect on search engine traffic.

And it showcases the innovative thinking we also apply to our clients here at MarketSmart Interactive.

And special thanks to Jennifer Laycock at Search Engine Guide, whose recent collaboration with ClickTracks, "Who Loves You Baby? (...and how to make them love you more)" delivers strong advice for reputation managers who are also analytics hounds. (link - opens up WebEx app)

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media