SEL: Google AdWords Invalid Click Reports Valuable Only to Google

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

July 27, 2006

Google AdWords Invalid Click Reports Valuable Only to Google

Google announced, through CNet and the AdWords blog, that they will begin displaying the number of "invalid clicks" a given account has.

My 2 key questions:
1) Do any other paid search providers show this kind of information?
2) What is the value of this information to my campaign strategy?

Regarding 1) this is a smart Google move. Transparency is scary but almost immeasurably valuable for brave companies.

Regarding 2) I see no immediate value of this offering to my paid search campaign strategy. The only value is in how I perceive Google AdWords in general and therefore a move that is solely in Google's interest.

Not that there's anything wrong with that, and it may actually ease some ulcers... er, or headaches our industry has.

I like that Matt Cutts spoke up in ThreadWatch to remind us that there's a difference between invalid clicks and click fraud.

Via SEJ.

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media