Marketing Monger Interviews MarketSmart Interactive's JP Sherman about Competitive Intelligence
I had the pleasure the other day to speak to Eric Mattson at Marketing Monger. His goal is to interview, via podcast, a thousand "marketers, innovators, entrepreneurs and other interesting people".

Let me just say that I had a blast! Eric not only challenged me and asked me some really good questions, he really came to the interview with an excellent working knowledge of what competitive intelligence is (especially as it relates to online marketing).

The conversation started quickly, and he threw me into the interview so that i didnt really have time to overthink my responses. After the interview, we continued our conversation about competitive intelligence and how it relates to the perifery of marketing (MMO's, DRM, and how the marketplace evolves into something that the user wants, and not a business model driven market).

Right now he has 63 interviews (including mine) and I've been listening to the other interviews as well. After each interview, even some of the ones that I didnt have an inherent interest in, I walked away from the interview learning more about the industry, the market and how interconnected all of the disciplines in marketing are.

I urge everyone to go listen to his podcasts and learn not only about marketing in general, but get a sense of the creativity, the skills and the passion that his interviewees have towards their part in the marketing universe.

The only critique I had was that the interview felt so short (maybe I was having fun.. or something) and there was so much to talk about. With each question he asked me, it brought up more subjects that I could literally talk for hours about. (ok... ok... for those of you who know me, you know that I can be a bit loquatious).

Given the chance, I would thouroughly enjoy doing this again.

So, without ado... here's the link to the interview.
MarketingMonger Podcast #63 - Interview with JP Sherman of MarketSmart Interactive.

After you listen to it, please feel free to contact me to talk about competitive intelligence in the online environment or any other topic that we brought up.
J. P. Sherman MarketSmart Interactive | permalink | +marktd |