Social Search Optimization
Social Search Optimization: the article I'm writing for Search Marketing Standard right now...

Conceptually it's done. Now I just have to write the dang thing ;)

Here's my rough outline:

Social Search Optimization

not the answer for quick traffic.
buy pay per click if you want quick traffic.
social search optimization is akin to the gradual marketshare growth of media and should be something you do to your existing media efforts (article writing, blogging, etc...) and for a particular group of people
social search optimization is a sort of PR effort, not a hardcore SEO type of activity
it's about understanding the types of people who use social search

social search evolution
--it's coming up in the industry
--relation to social bookmarking
--relation to blogging/wikipedia
--STRONG relation to SHOPPING (social shopping search here now or coming soon?)

social search landscape
--who's there, what are the types
http://www.jeteye.com/
http://www.prefound.com/
yahoo
Flickr, del.icio.us, Yahoo My Web, Yahoo Answers
google
note book
http://www.Kaboodle.com
http://www.Onfolio.com
http://www.Squidoo.com
http://www.furl.net (thx Mike)
http://www.manyworlds.com
(others? contact me soon :)
--what's likely to emerge (social networking data - eurekster/growth of niche-related social networks)

which industries have opportunities in social search right now?
--info branders b2b
--brand marketers (like me, in SEL)
--viral marketers (info spreads through social search)
--biotech, those targeting researchers
--former bloggers who want to spend less time (set up a branded info resource)
--content creating consumers; opensource information
--travel (folks planning travel using jeteye)
--other thoughts? shoot me an email soon :)

My favorite (and only) line I've written this morning
think of tagging/bookmark submit links/SEO as increasing your aerodynamics - you still have to have a powerful engine, your daily writing and thinking and valuable submissions to your industry, or you're not going anywhere

Also I found some useful links in Lee Oden's social search post.

Social Tagging & Search
Do 'Social' Search Engines Have the Answers?
Garrett French - MarketSmart Interactive | permalink | +marktd |