SEL: AdWords Ad in GMail Links to Honda Element's "I Pinch" MySpace Viral Campaign

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August 16, 2006

AdWords Ad in GMail Links to Honda Element's "I Pinch" MySpace Viral Campaign

This ad appeared in my GMail this morning:

It's an AdWords ad in Gmail for a Honda Element viral campaign in MySpace (as the title of this post suggests I suppose...).

I just wonder who's paying whom here.

Does Honda pay for the campaign in MySpace? I suspect maybe, but then again Honda's adding catchy, fun content that makes MySpace a more pinchy place.

Is this a piece of the MySpace + Google deal that wasn't mentioned... that MySpace creative advertisers get AdWords ads?

Or did Honda decide to start a paid search media buy for its viral campaign?

Anybody know?

Garrett French - MarketSmart Interactive | permalink | +marktd |

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