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Search marketing in the new media era.

August 17, 2006
 
Ben Wills vs. Garrett French: The "Defining a New Framework for Business Operations" Video Project
I used to work for Ben Wills, back in the days when MarketSmart Interactive was named KeywordRanking. Ben now works at Fortune Interactive, as the VP of Operations.

He's remembered here for his keen SEO insights, his personal warmth and his constant investment in everyone who worked for him.

I know him personally as a bad dancer, a much better rock climber, and an even better friend. He's also building a climbing wall in his garage.

Part of our friendship includes hyper-articulated conversations about business and, especially, new models for management.

He's continuing his passion for building business through innovative management at FI now, and will soon be extending his expertise into a video project that will, in his words, "...better define a new framework for looking at business operations that is based on personal relationships.

These sessions will break down the most important factors of relationships and define key components of this framework that will allow for a better understanding of how and why interactions occur.

With this new framework, you will be able to more powerfully understand both personal and business interactions, and how to most effectively move through them."

Ben offered me the chance to work with him once again on video distribution and figuring out where his contributions will take effective root online.

I'm looking forward to kicking back this weekend with my old buddy and working out some market conversation strategy for his video project. I wonder if he still thinks Google is cool ;)

Check out: Defining a New Framework for Business Operations.




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