SEL: Eric Schmidt on Enabling Google Users to Monetize Their Own Click Stream Data

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Search marketing in the new media era.

August 14, 2006

Eric Schmidt on Enabling Google Users to Monetize Their Own Click Stream Data

Lee Odden caught Google's CEO on tape responding to a question from the audience about enabling Google users to monetize - package, rent, sell - their own personal click stream data:

Danny Sullivan and Eric Schmidt (1:15)

This is classic "attention economy" stuff, which obsessed me in late May:
Attention Scarcity: The Economy's Shift Towards Attention as Key Resource

And disappointed me to some extent by early June:
Navigating YouTube: Video "Social Organization" Trumps Video Search

I found it interesting however that the concept had not reached Mr. Schmidt's attention seemingly until the audience member asked his question. He expressed interest and his questioner, off camera, offered to hand over a business card.

Don't expect paychecks for consuming media through Google anytime soon, but I can certainly say that as TV/video comes increasingly online (and with gaffs like AOL's...) the conversation about who owns user data will heat up in short order.

I wonder if the questioner was Ed Batista or Seth Goldstein ;)

For an example of a shopping search engine that arguably pays out based on attention check out Jellyfish Interview: Shopping Search to Disrupt Paid Search as We Know it?

For all of Mr. Odden's video check out the TopRankResults YouTube profile page.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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