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Search marketing in the new media era.

August 23, 2006
 
FaceBook + MSN: MSN Selling Sponsored Links + No Search Ads
This item may interest those who've closely followed the MySpace + Google story:

Microsoft to Provide and Sell Ads on Facebook, the Web Site

The MSN + FaceBook is a 3 year deal, compared to the 3 years, nine months of Google + MySpace and MSN is, according to the NYTimes, "the exclusive seller and provider of banner advertising and sponsored links for Facebook."

A couple of interesting notes from the article:
A slight zinger by MSN:
Mr. Berkowitz said the deal was “not comparable to the MySpace deal because we focused on the right economics for both parties.’’

They made that deal FAST!
Facebook and Microsoft executives said they began their talks late last week. Owen Van Natta, chief operating officer at Facebook, said: “We’ve had a number of conversations with folks about a number of different partnerships.’’
And some slight concern:
As an SEM I have to note that selling "sponsored links" is usually in the domain of, well, link sellers. So will MSN search now be discounting the value of links from FaceBook?

I guess there's a precedent for MSN selling links on their sites?

Also, link spammers, what has been your experience with link spamming MySpace? Is there link value passing out? I know that MySpace blogposts are showing up in results, especially in Technorati. I'm just curious - gosh! Quit thumping your white hat bible over there ;)

news via SEW

update:
ClickZ quotes netratings data saying MSN has the largest unique audience on the web... access to FaceBook page views and users puts them out even farther.

It's further interesting to note that there was no mention of MSN serving search ads.

More coverage:
Microsoft adCenters on Facebook
Microsoft Takes Second Best, Signs Facebook Ad Deal
Facebook Ads, Powered by Microsoft
Facebook one step closer to going down the drain
Facebook Does Ad Deal, But Not With Google
Microsoft in Your Face-Book

Garrett French - MarketSmart Interactive | permalink | +marktd |



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