Google AdWords Audio to Play on XM through dMarc
Google today announced a deal with XM Satellite Radio in which "Google advertisers will now have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers."

XM has deals with Toyota, among other auto manufacturers, so we should soon find the very first instance of Google in our cars (the XM deal may edge out the Google + Volkswagon deal). How long before we begin to see targeted podcasts, RSS podcast alerts that we can play as we drive, or voice search through XM?

Well, probably quite awhile on some of those ;)

Regardless, a number of you are likely appropriately interested in experimenting in XM advertising through Google. Rand Fishkin published an account of a trip to the Google Irvine location where the writer reacts to dMarc (NOT XM, just thought this could shed some light). The following excerpt from A Visit to GooglePlex Irvine:

They demonstrated the product and gave an overview of how they are able to dynamically generate and change commercial content according to demographic and what is currently going on in the geographic area of radio stations.

Their example - if its really hot in one area, McDonalds may not want to roll their regular burger ad, but instead an ad for their cool drinks and frozen treats would be played. The overall feel was to make radio advertising more accessible and targeted for everyone.

They cited that most radio advertising campaigns require a $20,000 spend, and when people are not willing to spend that it’s hard for them to break into radio advertising. They said Google AdSense Audio would enable people with a $200 budget to break into radio advertising, making targeted and area advertising via radio, IPTV and podcast more effective and viable for smaller businesses.

The inclusion of reporting and content creation tools was discussed as well as a way to help advertisers track and account for their radio advertising as well as create their own audio content for the system. Below is a picture of the beta interface they were using to demo the product.

This is a queue style layout where the radio content is lined up color coded in the queue along with the commercial content. They said the system automatically knows when to start playing the commercial content by starting after the radio host is finished talking. Also a feature that lets the advertiser’s listen to fifteen seconds before and after recording of the commercial content is played to let them check to make sure their content was actually aired.

Check the post, A Visit to GooglePlex Irvine, for a dMarc screenshot.

Anyone know of written accounts by dMarc testers out there?

Will Sirius snag a deal with Yahoo? Will it be MSN? Could Google wangle a deal with both XM and Sirius?

Sirius tripled revenue year over year and projects year-end subscribers at 6.3 million...

Resources:
Google Serving Advertising Via XM Satellite Radio Loren told me first.
Google + dMarc + XM Cutts showed me the link to SEOmoz.
XM Satellite Radio and Google Deliver Targeted Advertising to Satellite Radio Listeners Google press release.
dMarc
Garrett French - MarketSmart Interactive | permalink | +marktd |