SEL: Increase Blog Traffic by Escaping Your Industry's Echo Chamber

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Search marketing in the new media era.

August 31, 2006

Increase Blog Traffic by Escaping Your Industry's Echo Chamber

Jeremy Swiller IMd me a link to Fishkin's 21 Tactics to Increase Blog Traffic this morning, which we both agreed was a fantastic collection of advice.

These 2 points resontated with me:

from 7
If you're launching a new blog, you need to show people in your space that you can offer something unique, different and valuable - not just the same story from your point of view.

from 12
Spend the time and effort to research, document and deliver and you're virtually guaranteed link-worthy content that will attract new visitors and subscribers.

I also appreciated Chris Pirillo's 10 Ways to Eliminate the Echo Chamber for it's refreshing thinking for bloggers who may have gotten wrapped too tightly in their media space. Like me.

Some quotes that resonated for me:

from 1:
"I save my favorite tech friends for “dessert” - catching up with their feeds at the end of the week. Doing this has largely kept me from commenting on commenter’s comments on commenting comments commenting on commenters."

from 5:
"when everybody’s talking and nobody’s listening, what are we really accomplishing?"

from 10:
"The day for blogging about blogging, and podcasting about podcasting, is long gone."

Linkbait, in the search industry, has become a particularly echoey topic.

...I still haven't written my top ten list of top ten link bait tactics ;)

Pirillo's post via problogger, who echoes Pirillos thoughts ;P

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media