SEL: MerchantCircle's Challenges of Growth

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September 28, 2006

MerchantCircle's Challenges of Growth

Google Analytics told me that I'd been getting more traffic to an old Yahoo vs. MerchantCircle story from a link in Battelle's MerchantCircle post.

According to Battelle's recent post MerchantCircle began calling those folks in its listings (which it auto-populated) that had received negative reviews from local clients.

Local business owners flipped out over the phone calls and went to search engines to learn more about these negative reviews.

There's a strong demand to be removed from MerchantCircle in SEL comments.

I'm happy to note that MerchantCircle's on top of it, and left a link for folks to follow and get removed from the MerchantCircle database.

My concern though is the knee jerk reaction local merchants have to removing themselves. What about addressing the raised issues? What about MerchantCircle being a proponant of proactive customer service and an ambassador of cluetrain conversation marketing to local merchants?

What's your take on this Ben?

Garrett French - MarketSmart Interactive | permalink | +marktd |

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