Qualitative Research, Personas and Link Bait Projects
In developing out service concepts for MSi I've been going nuts for personas. At the core of persona creation is research of course. I wanted to share the resources I've gathered for qualitative research thus far, as well as some persona-related reading.

Qualitative research and the creation of personas is crucial to any social media project that will have any legs in its space. And it wouldn't hurt your link bait projects either ;)

This post has many links I haven't visited yet - it's more of a road map starting point for myself. I'll update this post or make new ones as I develop our framework. (also I bought the book Doing Qualitative Research)

Here's my qualitative research treasure-trove page: http://gsociology.icaap.org/methods/qual.htm

Qualitative Research Methods:
really an introduction to qualitative methods. What is qualitative research, how to do and analyze.
http://pweb.sophia.ac.jp/~t-oka/papers/2000/qrsw/qrsw.html

qualitative research methods:
http://www.journalism.org/resources/tools/reporting/accuracy/online.asp

Quality in Qualitative Evaluation: a framework for assessing research evidence
http://www.policyhub.gov.uk/evaluating_policy/qual_eval.asp

Using qualitative methods in health related action research
http://bmj.bmjjournals.com/cgi/content/full/320/7228/178
http://bmj.bmjjournals.com/cgi/collection/qualitative_research_descriptions

Qualitative Research Resources
http://don.ratcliffs.net/qual/

Qualitative Methods Workbook
http://www.ship.edu/~cgboeree/qualmeth.html

a basic guide to doing ethnographic research.
http://www.sas.upenn.edu/anthro/CPIA/methods.html

key informant interviewing
http://www.aces.uiuc.edu/~PPA/KeyInform.htm

Persona marketing
http://www.textor.com/page_135.html
Persona-lization and Behavioral Marketing
http://www.clickz.com/showPage.html?page=3430871
Persona Development and SEO
http://www.clickz.com/showPage.html?page=3610796
Persona Development and the Law of Averages
http://www.clickz.com/showPage.html?page=3457531
Persona Development for Information-rich Domains
http://www.rashmisinha.com/articles/sinhaRashmi-CHI03.pdf
Personas: Discussion articles (64 resources!)
http://www.deyalexander.com.au/resources/uxd/personas.html
Identifying and selecting users for user-centered design
http://portal.acm.org/citation.cfm?id=1028060
Dealing with interviews when creating Personas: a practical approach
http://www.nada.kth.se/~adler/papers/2005-Adler-Persona-a_Practical_Approach.pdf
Personas in the Design Process: A tool for understanding others
http://etd.library.gatech.edu/handle/1853/11623
Personas, Participatory Design and Product Development: An Infrastructure for Engagement
http://www.itee.uq.edu.au/~comp4501/_2003/_Readings/GrudinPersonas.pdf
Creating and Using Personas and Scenarios to Guide Site Design
http://www.nycupa.org/past_events/razorfish-2003-05-20.pdf#search=%22persona%20research%20process%22
Garrett French - MarketSmart Interactive | permalink | +marktd |