Google Adopts Eurekster Distribution Concept with Custom Search Engine
Google just announced another way for folks to make AdSense cash while creating highly-targeted niche search engines: Google Custom Search Engines, and in doing so made another strong move towards increased distribution.

Eurekster, which powers SEL search, also offers the opportunity to create custom search results though they encourage users to rank and vote on the SERPs. (oop - Battelle notes that Google says there will be SERPs tagging and voting as a way to spread the use of Co-op... neato!)

When I write about Google adopting more of a Salesforce strategy this is pretty much what I'm talking about: enabling folks to make a living through leveraging their niche knowledge.

Google's counting on the grassroots content creators/bloggers/niche site operators though, while SalesForce will be enabling development talent from Oracle and Seibel to go independent and make more cash.

I would like to see Google make more of a large-scale search developer-oriented offering... so that in the future sites like Become don't have to reinvent search and can focus on organizing results in ways that are more useful to users.

Finally, from a "swarm of verticals" threat perspective this goes a long way towards making that vertical swarm powered by Google ;)

Thx to RobertChorus for the link to Review: Custom Search Engine.

And be sure to read why Google + Salesforce = MSFT Killer.
Garrett French - MarketSmart Interactive | permalink | +marktd |