SEL: Google's Growth Track: Becoming Ad Distribution's AppExchange

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

October 19, 2006

Google's Growth Track: Becoming Ad Distribution's AppExchange

(Here's Why the Google Killer Will Be a Swarm of Verticals for Search Mobsters)

Google's calling itself a technology company. Considering that they're on track to pull in a quarter of all online advertising spend I say they're more of an ad distribution network. The broadcast giant of the web if you will.

They should quit, today, working on building a better search technology. The verticals are going to take them out anyways ;)

Instead they should focus more completely on enabling business through advertising revenue, and, most importantly, in providing the tools for people to distrubte ads in surprising, clever and relevant places.

Map out their properties (YouTube, Blogger), push into the office app space (with help from Salesforce.com), and partnerships (MySpace). This is distribution. And likely a faster avenue of growth than battling it out in the search share arena.

When Google figures out CPA, video, retargeting, print, radio, behavioral and gives us the AppExchange of ads we will see the emergence of Google's true form: the king of all ad networks.

Thanks to Elliott whose post got my wheels turning this morning :)

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media