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Search marketing in the new media era.

October 26, 2006
 
Outside.in Takes WaPo's Hyper-Local ReadExpress Nation Wide
Outside.in is neat. Should users adopt it as a means of finding and sharing news about their neighborhoods it could become an enormous media force.

At my first glance it strikes me as a ReadExpress for the whole of the US, though it lacks the hand-tooled quality of ReadExpress (WaPo hired someone to more accurately map the precise neighborhoods of their coverage).

I think we have to watch for a multiplicity of marketing opportunities for the hyper-local though... there's already Merchant Circle, Yahoo Local Listings, and Sterling notes that many local businesses (in Kentucky) are finding value from their MySpace profiles...

I forget where I saw it first, but psfk reminded me of Outside.in today.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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