Pixsy Video Search Widens Distribution with PureVideo, Blastro and EVTV1
Pixsy's Chase Norlin pinged me recently with news of new partners that widen their distribution.

I asked Norlin a few questions about the PureVideo partnership:

Q) How is this significant for Pixsy?
A) This is significant because it validates our distribution model.

...HOW does it validate your distribution model? Describe the area of your footprint that has broadened. in what way is this demographic important to Pixsy's growth at this stage? what are your primary considerations when finding distribution partners? - G

Q) What is traffic like for PureVideo?
A) PureVideo has a lot of traffic because they control one of the most popular video sites on the web, StupidVideos.com (you can look that up on Alexa)

...here's what Alexa says -G

Q) How is all this traffic monetized for Pixsy vs. PureVideo?
A) We power the engine/content for PureVideo and do a revshare on all ad revenue generated

Q) If you are becoming a portal, how do you think distributing results to PureVideo will help your business?
A) We're not becoming a portal but it may happen over time; unclear how that will affect our distribution partners down the road.

More Pixsy News
Pixsy Teams with PureVideo
Blastro Networks and Pixsy Announce Partnership
Pixsy to power video search in EVTV1.com's widely distributed media player

Chase Norlin follows up:
...HOW does it validate your distribution model?
The PureVideo deal, plus our recent distribution announcements in powering media search for Blastro and EVTV1.com, point to the growing demand for our private label photo and video search engine. Expect to see more announcements in the near future.

Describe the area of your footprint that has broadened.
At this point it's about sheer distrbution, which is the core focus of our business.

in what way is this demographic important to Pixsy's growth at this stage? what are your primary considerations when finding distribution partners?
Again, it's not necessarily about demographics in relation to our distribution deals. Our media search platform is designed to power many different types of photo and video search engines, based on what the partner wants. In this case PureVideo wanted the entire engine. Some partners only want image search, or just video search, or just celebrity photo search, or just funny video search, etc, etc. The increased flexibility of our media search platform and the growing amount of media content we index enable us to serve many vertical markets.
Garrett French - MarketSmart Interactive | permalink | +marktd |