SEL: Social Marketing--Does it work?

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December 14, 2006

Social Marketing--Does it work?

Now before all you social marketers jump down my throat, let me clarify.

I read about 20 marketing blogs per day...repeatedly. I see all kinds of theories on ideas for how to use social marketing to build awareness and drive business for a website. Here is the latest.

What I don't see is someone providing before and after case studies that prove effectiveness. As much as Chili's having a MySpace page is interesting, prove to me that it makes an impression on how many Jalepeno Poppers they sell.

Someone please prove that this works. I'm currently, but officially unconvinced.

Jeremy | permalink | +marktd |

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