SEL: Still don't think it's important to have a blog presence?

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Search marketing in the new media era.

December 08, 2006

Still don't think it's important to have a blog presence?

Then you probably also think that just being #1 on Google will make you a millionaire.

In all seriousness, I wanted to share an outstanding example of why companies need to let their opinions be known on the web. This doesn't refer specifically to having your own blog, but to participate within your space.

SEOmoz has a great post discussing competiting link brokers. The topic is a great one, but that's not what really impresses me. Text Link Broker's fearless leader Jarrod Hunt did a fantastic job of positioning himself and fending off us SEO wolves.

Rand was bringing up an important topic, and Jarrod somehow managed to politely lead the conversation. The end result was a wonderful press opportunity for TLB at center stage in front of a hyper-relavent target market. He was able to repeatedly present his company's unique value proposition as a legitimate, consultative link partner.

Admittedly, it's a ballsy move to put yourself out there. However, if you are willing to stand behind your product and answer the tough questions, there is a big payoff.

Jeremy | permalink | +marktd |

...the search industry queries new media