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Search marketing in the new media era.

January 12, 2007
 
MarketSmart Interactive Consolidates with MarketSmart Advertising

This is no longer search engine news. By now most of the world is aware that MSI became a part of MSA on Friday. I’ve been reading several posts about what people think happened and what could have been done to change it.

Initially, I was going to write a long post about:

- The original “management” team and their unwillingness to accept (or even listen to) problems and potential solutions

- Sales not being given an opportunity that they needed (and wanted) to learn the specifics of the service offerings

-Wasting of company resources and money on frivolous incentives and mismanaged projects

However, I think enough has been said about it.

What impresses me most at this point is the incredible amount of passion that people felt (positive or otherwise) about our company. There are several posts/comments from anonymous former employees. Why they choose to be anonymous I can’t tell.

Several of them express anger in the form of finger pointing at different departments. Some of them place blame on the founding management team. Some of them even point the fingers at themselves.

I believe the reason that they feel angry is because MSI was a very special place. Whether someone gained experience, knowledge or friendship, there was a reason that people were upset that the decision to end their employment was not their’s to make. This is the same company that was voted Best Employer in the Triangle.

It’s not a coincidence that people moved from across the country to work here. It’s not a coincidence that employees passed up other jobs to stay. It’s not a coincidence that our employees completed technical analysis on Web sites with dust masks on their face during our office build out right up to the very end. SO, it’s not a coincidence that employees who have been gone for almost a year still blog about this place on a weekly basis. And I think that’s pretty impressive.

I’m sure I’m not the only one who was proud to be a part of it. To all the “I told ya’ so’s” and “not-so-well-wishers,” I hope you can get past it and move on to something better. To everyone who participated in helping make this company a special and fun place to be, you have my sincere gratitude.

“KeyWorldProSourced Interactive Mall” is done.

We’re ready to move on to Chapter 2.





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