SEL: Alexa losing popularity…Thank God!

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Search marketing in the new media era.

February 04, 2007

Alexa losing popularity…Thank God!

Threadwatch reports that Alexa is significantly dropping users.

Alexa Toolbar use in the US has decline from 36.91% last year to 14.28%...

I hate Alexa. In fact, the only thing I might hate more than Alexa is a client asking me what they can do to improve their Alexa rating. My answer is, “You shouldn’t. Worry about something reputable.”

I hate Alexa because its research methodologies are flawed to its core. Pure GIGO. Alexa gets its results and “rankings” by measuring the traffic of its users. Not all web users are equal in terms of surfing skills, surfing experience, demographics, psychographics, interests, etc. And that means that Alexa is not looking at a random sample. Pure garbage.

So, Alexa is potentially fueled by you. That’s not to say that I hate you—hell, I may not even know you. But you’re not getting a Christmas card from me until you get that damn Alexa Toolbar off your browser.

Jeremy | permalink | +marktd |

...the search industry queries new media