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Search marketing in the new media era.

February 12, 2007
 
Google Sitelinks—Resurrected

Barry Schwartz has a good post on Search Engine Land regarding how Google determines sitelinks.

I find this particularly interesting. While we have several clients who have earned sitelinks for some of their core terms, I’ve never been able to pin down an exact reason why they earn this prestige versus Google’s normal #1 and #2 ranking for the same site.

According to Google, a large portion of the decision is based on site architecture.

We only show Sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good Sitelinks, or we don't think that the Sitelinks for your site are relevant for the user's query, we won't show them.

So, if you’re still thinking of utilizing that cool Flash navigation, you might want to have an html back-up.


Jeremy | permalink | +marktd |



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