SEL: Do Companies Still Believe in Reciprocal Linking?

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March 23, 2007

Do Companies Still Believe in Reciprocal Linking?

I read an interesting post from Seth Godin today about how Reed Elsevier keeps sending him solicitations.

Over the last few weeks, I've received several [emails], all the same, all from real people at Reed. They baldly (and boldly) ask me to swap links with them as part of a scheme to move up the Google rankings…

The point of his story was how this company is large and callous enough to continue to send him spam, regardless of his several attempts to get off their email list. And that’s certainly a problem in itself. However, what I found more interesting (and troublesome) is that this multi-million dollar global company still believes that they will increase rankings on Google with a reciprocal linking campaign.

Who are these idiots? I don’t think I’ve talked with a client about a reciprocal link since 2005. And even then, it was to tell them it was a waste of time.

So my question is: how many companies out there are still this behind the times for organic search?

Jeremy | permalink | +marktd |

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