SEL: I Wanna Be Number 1 on Gooooooooooooooogle

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Search marketing in the new media era.

March 23, 2007

I Wanna Be Number 1 on Gooooooooooooooogle

Fantastic post from Stoney deGeyter on Search Engine Land on what it takes for a top SERP ranking.

I can’t tell you how many previous client conversations have gone something like this:

Jeremy: Let’s talk a little about your goals.
Client: I want to be number one on Google for my core search terms.
Jeremy: That’s not exactly what I was looking for, but okay. Why should you be number 1 on Google for your core terms.
Client: Because you put me there!
Jeremy: [Sound of a gun blowing my brains out.]
Client: I just put some metatags up 2 minutes ago, and I’m not number 1 yet.
Jeremy: ……………………………………………

Position 1 sites generally provide OUTSTANDING user experiences and offer value for their customers and visitors. So if you “wanna be number 1,” think about what you do best (this does not include free shipping, great customer service, and/or competitive prices—YOU and everyone else) and focus your branded message on it.

Then you can begin thinking about an SEO strategy.

Jeremy | permalink | +marktd |

...the search industry queries new media