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Search marketing in the new media era.

May 31, 2007
 
eBay is Buying StumbleUpon

From SEW, the auction site will pay $75 million in cash. So, how will eBay use this acquisition?

IMO, they will include a Stumble button on specific objects in an attempt to better profile users’ bidding habits. This makes a great deal of sense, because a major weakness is StumbleUpon is limited to those who install the toolbar button. I have no idea how many eBay users currently use StumbleUpon; however, I feel fairly certain that regular eBay shoppers will use a modified feature on the site regularly.

Also, it would be smart to use some type of permission-based email service that notified users when “Auctions of Interest” begin.


Jeremy | permalink | +marktd |



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