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Search marketing in the new media era.

May 16, 2007
 
Omniture Bait and Switch

Today I received an email invitation from MarketingProfs, asking if I’d like to download “Download Omniture's MarketingSherpa Ecommerce.”

I have limited experience with Omniture, but every marketer that I have spoken with tells me that it is the analytics version of crystal meth…once you get a taste, nothing else will do. We have several clients who use it and swear by it. And I was at minimum very curious.

So I happily filled out the opt-in information on their online form as they requested. Now I don’t know what the page below says to you. But to me, it is clearly saying, fill out the information and you’ll have access to the Webinar.



Not quite the case. Here’s the information from the confirmation email I just received from Omniture:

Omniture helps companies identify problems and make effective decisions that will drive sales and increase ROI for your online business.

Four of the top five Fortune 500 companies rely on Omniture to do just that.

As the pioneer of on demand marketing solutions, Omniture provides a marketing tools suite that will complement your company's objectives and help take your online business to the next level.

An Omniture account executive will personally contact you within 48 hours to discuss your needs and provide a free demonstration if desired. For immediate assistance please contact us at 801-722-7000 or toll free at 1.877.722.7088. For EMEA +44 845 226 1205.

From anyone else, I’d probably let this slide. But Omniture is in the business of demand marketing solutions, and they completely missed my demand by throwing my request in the sales bucket.





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