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Search marketing in the new media era.

May 22, 2007
 
Still Don’t Think You Need to Chase the Long Tail?

SEW posted information on Chasing the Long Tail. It’s a great read that discusses not just the volume associated with terms like “mortgages” but the related terms that drive traffic. Here’s my favorite:

At Google's Universal Search announcement, Udi Manber put up a slide that stated that 20% to 25% of the search queries Google sees every day are search queries it has never seen before.

Now, in February, there were 3.3 billion searches on Google in just the US. That comes down to approximately 117,857,142 searches every day. So of those, between 23,571,428 and 29,464,285 of searches every day were query combinations that were never searched on Google before.


Jeremy | permalink | +marktd |



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