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Search marketing in the new media era.

June 13, 2007
 
The Most Dangerous Web Site on The Internet

Well, it is if you’re a music fan.

Musicovery is an interactive web radio station that allows you to choose music based on your mood. Why is it dangerous? Because it’s linked directly to iTunes!

So this morning when I arrived in a dark mood, it seemed perfectly reasonable to buy a copy of O’ Fortuna.

You have to love the simplicity. Since music is so often linked to emotion, it makes perfect sense to tie it to an impulse buy.


--Hat tip, T-Rex.




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