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Search marketing in the new media era.

July 23, 2007
 
Blog Editors Rejoice: RustyBudget
Barry Schwartz has created a new blog publishing management tool in RustyBudget. Essentially, this provides blog editors with some easy drag and drop menus for their writers. You can assign stories, provide direction, etc. You can find the demo here.

There’s a strong emphasis on usability that makes me wonder if this could be built out to an enterprise level. I’m not sure what tools CNN.com and NYTimes.com use to assign stories, but the interface is very slick.

My only complaint is the name. RustyBudget? Come on! I understand wanting to keep the brand consistent with RustyBrick, but I’m not loving “RustyBudget.” What about RustyBloggit or RustyBloggin?

Also, I wonder if they are using this for Search Engine Land?


Jeremy | permalink | +marktd |



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