SEL: Where Does adCenter Labs Pull Data?

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Search marketing in the new media era.

July 09, 2007

Where Does adCenter Labs Pull Data?

We always appreciate the insight and tools from Search Engine Land. This morning, I was checking out the search term research section and I came across MSN’s trending tool.

Historically, I’ve always been a fan of Google Trends, and I was thrilled to see MSN take a step further by breaking down age and gender of search terms. Here’s the problem…either comScore’s search engine share numbers are seriously flawed or Microsoft has some explaining to do. Let me explain:

If we do a simple search for “wedding favors,” we see that there is a huge spike in March of 2007.

Unfortunately, adCenter Labs doesn’t show us data from 3/2006. Luckily, SEW does with 13.2% market share from comScore. And unfortunately in 3/2007, that number is down to 10.4%.

If Google Trends shows impressions on this term to be flat, can someone please explain to me how growth has improved to these levels?

What am I missing? Any and all insights are welcome.

Jeremy | permalink | +marktd |

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