SEL: The SEO Reputation Problem

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Search marketing in the new media era.

August 24, 2007

The SEO Reputation Problem

I really enjoyed this post from Mike Yanke regarding the “The SEO Reputation Problem” session at SES. This might be in part to the fact that it justified the dozens of conversations that I had to have while working at “KeywordSourcedMall Interactive.”

Specifically:

When you combine a client who’s never been properly coached on the results they can expect with an agency that has no idea what to promise other than “as much traffic as possible”, a recipe is in place for at best poor results and at worst, the potential for a fraudulent business relationship.

SO, if you sell SEM, do your due diligence to make sure you can deliver (and hopefully exceed) what your client expects. Be honest, upfront and realistic about costs and timeframes.

If you are planning to buy search marketing services, have a quantifiable goal that you expect to achieve, and be prepared to pay a fair price for it. Understand that this isn't magic. It's a partnership that requires thought and insight from both you and your consultant.

Jeremy | permalink | +marktd |

...the search industry queries new media