SEL: When the Great Goes Mediocre

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Search marketing in the new media era.

September 05, 2007

When the Great Goes Mediocre

As a new parent, one of my greatest pleasures is taking my daughter to a kid-friendly museum in Raleigh, NC called PlaySpace. Essentially, they get to touch and explore just about everything. She goes nuts running around and then takes a 3-hour nap. It’s a beautiful thing.

I’ve known for a while that they were planning to merge with another museum further downtown in Raleigh called Exploris. The good news is that they are increasing the amount of space for the kids. The bad news is that they are blending what is a fantastic experience with one that is sorely lacking.

What does this have to do with interactive marketing?

The best way to succeed on the Web is to be the absolute best within your space. Find your market, learn from your market and cater to your market better than anyone else in your vertical.

Case and point, I found out about PlaySpace through three unsolicited word-of-mouth experiences—all glowing. Exploris on the other hand spent a small fortune promoting a piece of crap.

In the pursuit of greatness, there is no room for mediocrity.

Jeremy | permalink | +marktd |

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